"What keywords should I avoid when setting up advertisements on search engines?"
My answer would be the 'unrelated keywords' with regards to your ad.
Build up a list of related keywords for your ads and consider the following;
a) biggest mistakes made by many advertisers are: creating ad groups that are composed of long lists of 'unrelated keywords' and writing ads that try to cover every concept in the keyword list.
b) Rightly, the keywords in an ad group should be tightly related to each other and to the ad text. Almost every keyword should appear in the ad text. Several reasons why this is important.
- When the keywords appear in the ad text, the search engines "bold" those words,
attracting the searchers' eyes.
- When a searcher sees her search term bold-faced in the ad, there's a greater
likelihood she'll choose that ad over competing ads that don't include the term.
- Over time the keywords and ads in such ad groups will accumulate better and better
quality scores, in return helped the search engines decide which ads should be
favored over.
Group keywords according to where you think the searchers are in the research-shop-buy process. Avoid the 'unrelated keywords'.
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"What keywords should I avoid when setting up advertisements on search engines?"
My answer would be the 'unrelated keywords' with regards to your ad.
Build up a list of related keywords for your ads and consider the following;
a) biggest mistakes made by many advertisers are: creating ad groups that are composed of long lists of 'unrelated keywords' and writing ads that try to cover every concept in the keyword list.
b) Rightly, the keywords in an
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