Every IM campaigns begin with keywords, and keyword should always start with research. What keywords or phrases are important to your business? Are people searching for those phrases? Use the same keywords your customers do; if you sell a line of energy bars, don’t spend time trying to rank well for the keyword energy bars if your customers call them meal replacement bars.
Shorter, more generic keywords require higher bids, and visitors who search with them are often in the research and browsing phase of the buying cycle. Getting people to your site is important -- but it’s also important that those visitors be qualified leads who are interested in converting.
You can use free programs like Google Keyword Tool and Google Insights for Search to see what keywords are most popular around the globe. Or, use Free Keyword Tool. It will help You to avoid mistakes and save Your time.
Every IM campaigns begin with keywords, and keyword should always start with research. What keywords or phrases are important to your business? Are people searching for those phrases? Use the same keywords your customers do; if you sell a line of energy bars, don’t spend time trying to rank well for the keyword energy bars if your customers call them meal replacement bars.
Shorter, more generic keywords require higher bids, and visitors who search with them are often in the research ...more
