1. Be Specific - So that you can deliver the right message to your customers
2. Highligh you Unique Value Proposition (UVP) - How different are you from your competitor? What makes your product or service unique? What benefit would the customer get after buying what you sell? If you can answer these questions then hopefully you will get your UVP.
3. Dont forget your keywords - Include your keywords in the Ad headline and Ad description to make your Ad relevant thus gives you a better Click-through-ratio (CTR) and a better quality score.
4. Include a Call to Action - in other words your Gateways as its called at SFI
5. Stand Out from your competitors - in other words catch the eye of the customer!
6. Get right to the point - delete words from your Ad until you get to the point but still keeping your keywords.
7. Ad Formatting is important - Make sure your Ad is formatted properly with correct casing & spelling.
8. Your display URL is part of your Ad - try to use keywords in your display URL
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1. Be Specific - So that you can deliver the right message to your customers
2. Highligh you Unique Value Proposition (UVP) - How different are you from your competitor? What makes your product or service unique? What benefit would the customer get after buying what you sell? If you can answer these questions then hopefully you will get your UVP.
3. Dont forget your keywords - Include your keywords in the Ad headline and Ad description to make your Ad relevant thus gives you a better Click-through-ratio ...more
