These are the two most important things to remember when writing effective ads:
1. Always have a call to action button. You want to tell the viewer what to do next. If you take a look at some of the banner ads in the SFI marketing center (https://www.sfimg.com/Resources/MarketingCenter), you will notice that most of the ads use this tactic. Words such as: Click Here, Start Now, Get More Info, Play Now, are common words you see within ad copy.
2. Keep your copy short and sweet. Don't try to explain your entire program to them in an ad. You want them to take action (preferably to your sign up page) and click, call or email you.
If you're not "graphic savvy", there are quite a few online banner makers available too. Simply do a search for "banner creators" and you will see plenty. Google also has a pretty good tool when you are using their portal.
I hope this helps and good luck writing effective ads.
These are the two most important things to remember when writing effective ads:
1. Always have a call to action button. You want to tell the viewer what to do next. If you take a look at some of the banner ads in the SFI marketing center (https://www.sfimg.com/Resources/MarketingCenter), you will notice that most of the ads use this tactic. Words such as: Click Here, Start Now, Get More Info, Play Now, are common words you see within ad copy.
2. Keep your copy short and sweet. Don't ...more
