Good question! actually this would apply also to other group of society. In finding the right method to use for a certain group we need to understand their general and individual characteristics.
Today's college students according to Dr Arthur Levine has different characteristics than before. His research is among the college students in the US but reflecting his findings inn my own country its pretty much the same.
Let me share them with you and and I will give my own insight on how we can use them to attract college students to SFI.
1. Almost all of them are now connected to social media like FaceBook.- They use these social media in relating to people, they are weak on face to face conversation but strong on online conversation. - Therefore let us use this media to find them and engage them into conversation. I know, that we are no longer allowed to post our gateway links to this social media websites but we can always send them our links once the engagement is established.
2. Students of today love praises even with their little achievement. If you observe this is the strength of SFI. It has a lot of methods to praise our affiliates even with small achievements. You can observe it in our badges. So, these badges is a big attraction to college students. Tell them how you earn it and tell them how many of them are available.
3. Student's of Today loves competition that would give them big chances to win - SFI has a lot of section that can be used for competition, like earning VP. They will love the earning of points because they are use to earn it from the games they are playing.
4. Todays college students choose a course not because its their passion but on the basis of whether they will find job and earn money after they finished. In other words they follow where the money is. The way to present SFI in this case is to present the compensation plan. SFI has multiple streams of income that will be attractive to college students.
5. You'll be surprised that more and more students now are becoming dependent from their parents even in small decisions. So if this is true it's time to approach them through their parents who lives nearby for warm marketing approach.
But let's not forget to take moral responsibility to tell them not to be distracted in their studies with SFI. Their study is still the priority. Present SFI as something that can help augment their allowances.
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Good question! actually this would apply also to other group of society. In finding the right method to use for a certain group we need to understand their general and individual characteristics.
Today's college students according to Dr Arthur Levine has different characteristics than before. His research is among the college students in the US but reflecting his findings inn my own country its pretty much the same.
Let me share them with you and and I will give my own insight
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