Great headlines grab readers' attention. Be a bit creative with the headline. Your goal is to get the reader to read the rest of the classified advertisement. Target your audience! For example, a headline could read, "WILL TRADE HORSE FOR HUSBAND." That headline would at least make most readers want to read further to find out what on Earth the writer was thinking. Reading further, they would discover that a woman is willing to trade a $1,200 horse to someone who will paint her home.
You generate interest by focusing on the most beneficial aspects to your item or service. If space is limited, choose the one most enticing aspect and write about it in your ad.
Choose your words very carefully when writing your ad. The difference between "great" and "outstanding" could mean the difference in the sale of your product or service.
Create desire in your ad by creating an enticing promise such as how the product or service outweighs the competition. Readers like the words, "easy," "simple to use," "guaranteed," "free replacements," "original," and "new."
A "call to Action" ends your ad. You will need to instruct the reader on how to contact you directly by mail, phone, website, or e-mail. A call to action using an offer might be something like this: "Act Now: Limited time offer. Mention this ad and get a 30% discount plus a free quick start DVD with your order."
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Great headlines grab readers' attention. Be a bit creative with the headline. Your goal is to get the reader to read the rest of the classified advertisement. Target your audience! For example, a headline could read, "WILL TRADE HORSE FOR HUSBAND." That headline would at least make most readers want to read further to find out what on Earth the writer was thinking. Reading further, they would discover that a woman is willing to trade a $1,200 horse to someone who will paint her home.
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