Great question!!
I started my career as a commercial artist, then spent the next 15 years in advertising..
I have a few suggestions...
First, read all the articles that SFI has to offer, they have been successfully promoting SFI for over 16 years! I don't believe in re-inventing the wheel unless it's necessary.
Next, go to your A2A friends and solicit ideas. You can also find great tips in the forum!
I personally have always found great resources in bookstores, libraries and on the internet. In bookstores, look in the business section.
Of course, you can get lots of great ideas by just querying on search engines... Google, dogpile, yahoo, etc.... Not all search engines give the same results.
You can work on your search question by varying it based on the results until you find what you are looking for. If you are looking for text, search for text wording, if you are looking for artist design, then search for that.... Be specific if possible and tweak according to your results.
Then, get started writing, designing and promoting. Keep a record of what and where so you will know which ads are working and where!
You will be self-educating to become a great advertiser!
Good luck, I hope this helps :-)
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Great question!!
I started my career as a commercial artist, then spent the next 15 years in advertising..
I have a few suggestions...
First, read all the articles that SFI has to offer, they have been successfully promoting SFI for over 16 years! I don't believe in re-inventing the wheel unless it's necessary.
Next, go to your A2A friends and solicit ideas. You can also find great tips in the forum!
I personally have always found great resources
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