Harnessing the power of keywords can help you reach your audience and increase your exposure, but it can also have a backlash.
What keywords to avoid when setting up your ads on search engines?
- Using keyword that leads to keyword stuffing. This occurs when you install repeating keyword phrases in a webpage. If the search engine detects keyword stuffing, it will consequently forfeit the page rank because these pages often lack useful content and create a poor user experience.
Example: Are you looking for online business opportunity? If you’re looking for online business opportunity, look no further.
- Lists or blocks of keywords in a webpage.
Example: Sign up for free, free to sign up, register for free.
- Stuffing keywords in anchor text in a webpage.
Example: home-based business, work at home.
- Using keyword phrases alternately that has the same meaning over and over again.
- Adding irrelevant keywords.
How to avoid the use of keywords above?
- Focus on creating useful, information-rich content that uses keywords naturally within context.
- Set a limit to 2 keywords or keyword phrases for every 100 words.
- Employ the long-tail method to maintain relevance as well as clear up homographs (e.g., the long-tail helps differentiate the occurrence of the same words. Example: bat, which could mean a flying mammal or a baseball bat)
less
Harnessing the power of keywords can help you reach your audience and increase your exposure, but it can also have a backlash.
What keywords to avoid when setting up your ads on search engines?
- Using keyword that leads to keyword stuffing. This occurs when you install repeating keyword phrases in a webpage. If the search engine detects keyword stuffing, it will consequently forfeit the page rank because these pages often lack useful content and create a poor user experience.
Example:
...
more
