What keywords should I avoid when setting up advertisements on search engines?

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Sule Yesufu, Aff (Nigeria) Top Author Forum Guru 6/7/2014 3:55 pm
Affiliate since: 01/14/2013, Power Rank: 499 | Read Sule's 287 other Ask SC answers
This question appears to be a very dicey one. This is because the words to avoid are in the millions. While the words to use are usually fewer, say between 2-6 keywords which the site was optimized with for good results. What readily comes to mind is to avoid keywords which have not been pre-optimized for your site. If you are using your own website designed by yourself, recall that you must have optimized the site with certain keywords which enable the site to rank well in Search Engine results.
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