There are two types of keywords I try to avoid when researching keywords.
Stay away from keywords with high competition. It makes sense to go after the most popular keywords, but they will be the hardest to get results from or cost you the most amount of money. Try to find keywords which have medium to low competition.
Stay away from keywords with low monthly search average. If you target a keyword that only gets 10 searches a month, it's not going to do much for your business. They will be easy to rank for, but without a healthy search average, you won't see much return.
The perfect keywords to use are those which have low competition and the highest monthly search average.
There are many tools available for keyword research. Choose one that shows you monthly search averages, competition and geo targeting at a minimum.
If you're having troubles finding a keyword, try using long tail keywords or location/date specific keywords. For example, if your keyword is passive income, turn that into long tail keywords like: online passive income ideas, passive income ideas 2014, smart passive income on the internet, how to generate passive income, passive income in the UK, etc.
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There are two types of keywords I try to avoid when researching keywords.
Stay away from keywords with high competition. It makes sense to go after the most popular keywords, but they will be the hardest to get results from or cost you the most amount of money. Try to find keywords which have medium to low competition.
Stay away from keywords with low monthly search average. If you target a keyword that only gets 10 searches a month, it's not going to do much for your business. They
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