For text ads, it's all about the headline. As people scroll through classifieds, the headline is the first thing and often only thing they'll see. Headlines should be short and to the point. One tip is to keep removing words from your headline until you're at the bare minimum. This will ensure your headline is short and direct.
Try to drive an emotional response from the reader. Use words that will trigger an emotion. Try not to use the same words as everyone else by making use of a thesaurus.
In the ad body, make sure it is also short and to the point. People are not looking to read a novel here. In the ad, state the problem, why the problem exists and how your product/service addresses it.
Make sure your ad as a clear call to action in the body. Spell out exactly what you want your reader to do. It may sound funny, but most people want to be told what to do so don't be afraid to ask.
The final tip I have is to triple check you have your URL (gateway address) correct. Copy it exactly from your ad and paste it into a browser window to ensure it works and goes where you want it to go.
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For text ads, it's all about the headline. As people scroll through classifieds, the headline is the first thing and often only thing they'll see. Headlines should be short and to the point. One tip is to keep removing words from your headline until you're at the bare minimum. This will ensure your headline is short and direct.
Try to drive an emotional response from the reader. Use words that will trigger an emotion. Try not to use the same words as everyone else by making use of a thesaurus.
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