Hello Malak
Generally it is most important to think like a searcher. When we're searching for something ourselves, most of us know that one-word searches aren't very useful for getting the results we want. Also misspellings, odd spacing, and product feature-specific variations should be considered. The best keywords are 2- to 4-word phrases that accurately describe what you offer using everyday language that searchers are likely to type in, and which aren't so competitive. Excellent tool is Google Analytics since it has more detailed information than AdWords about specific keyword searches.
1. Avoid using too many “broad match” keywords
“Broad match,” which Google sets keywords to by default unless you select otherwise, will match to all kinds of words and phrases you would never expect. Choosing the match types “exact” or “phrase” will prevent this from happening.
2. Avoid using Single-word keywords
One-word searches aren't very useful for getting the results we want. When you try to search with a single-word you got a list of results that weren't what you wanted. But when you type at least two or three words in when doing searches the results will be more specific
3. Avoid using keywords that are too specific
Terms must be specific, but terms that are too specific are useless because nobody searches for them.
4. Avoid Not to use negative keywords
Negative keywords prevent your ads from being shown in a word or phrase search, when that search includes a keyword to exclude. By setting up negative keywords you are telling Google not to show your ads if the search matches those keywords
5. Avoid ultra competitive keywords
Maybe you prefer to use keywords that are both popular and highly relevant to what you actually offer. But if too many other sites are competing for that same term, you might not be able to rank well for it, or you might rank lower than you'd like.
I hope these help
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Hello Malak
Generally it is most important to think like a searcher. When we're searching for something ourselves, most of us know that one-word searches aren't very useful for getting the results we want. Also misspellings, odd spacing, and product feature-specific variations should be considered. The best keywords are 2- to 4-word phrases that accurately describe what you offer using everyday language that searchers are likely to type in, and which aren't so competitive. Excellent tool is
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