What keywords should I avoid when setting up advertising on search engine?
Hi! Malak
The best keywords are 2 to 4 words phrases that accurately describe what you offer using everyday language that searchers are likely to type in.
Which aren't so competitive that you have no chance of getting on the front page.
If your keywords are too general then they'll likely be too competitive, and even if you rank well on them your traffic might not convert well, since searchers are usually looking for something specific.
Common mistakes in selection of search terms:
Single-word terms: Single-word terms are usually a poor choice for optimizing. And they're too competitive.
Terms that are way too broad, and not focused to what you offer: The more specialized your keywords are, the less competition you'll have.
Terms that are too specialized, which nobody searches for them: You waste users' time if you put a highly specialized site in front of them when they were searching for something general.
Terms which are not popular: You can't get the traffic if people aren't using your search terms, no matter how well you’re ranked.
Highly competitive terms which you can't hope to rank well for: You might have found a term that's both popular and highly relevant to what you actually offer.
But if too many other sites are competing for that same term, you might not be able to rank well for it.
The trick is to find search terms that are highly relevant to what you offer, popular enough that they'll result in decent traffic to your site, but not so competitive that you can't rank well for them.
**Make sure to utilize keywords you have in your ad copy.
Integrate it in a strategic way. It will make your ad more relevant.
Good Luck!
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What keywords should I avoid when setting up advertising on search engine?
Hi! Malak
The best keywords are 2 to 4 words phrases that accurately describe what you offer using everyday language that searchers are likely to type in.
Which aren't so competitive that you have no chance of getting on the front page.
If your keywords are too general then they'll likely be too competitive, and even if you rank well on them your traffic might
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