What keywords should I avoid when setting up advertisements on search engines?

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Ferdinand Caorong, Aff (Philippines) Top Author Forum Guru 6/6/2014 12:46 pm
Affiliate since: 01/08/2014, Power Rank: 99999999 | Read Ferdinand's 29 other Ask SC answers
You must avoid those keywords that are considered ambiguous,not concise, very long and lengthy words.

The keywords when setting up advertisements on search engines are those words that are usually common to the searchers, it may be literal or common words, so it would be easy for your keywords to be siphoned by the search engine when the same or similar words will be mentioned thereat.

I think proper keywords should be observed to make one's advertisements very effective.
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