The only way to learn to write effective ads is to invest time and money into a learning process, whether you take courses in advertising, research into the subject on-line, buy e-books that cover some of the basics of ad-writing and NLP (neurolinguistic programming). Now, you can cut your time in half by following the beginning writer's
chief rule: Write with yourself as the audience.
What interests you? What draws you to SFI? List those factors and how you can connect the two. I like that SFI has a ton of great internet training resources in the "Training Library," so my first ads focused on those:
"Learn how to build your business, and build an income at the same time.
SFI will show you how to do both... FREE."
I also like the fact that I don't really ever have to buy anything in order to get an income out of SFI.
"The only network marketing business that doesn't pick your pocket."
Of course, for you, it might be about something else, like a love for TripleClicks and the way it networks independent businesses.
"An Amazon for the rest of us."
Write to what excites you, and if your ad copy excites you, you know that you and people like you will be excited by your ad. I may recommend some coursework because it will teach you more about how to use your words (or what words are better to use), but at the end, you're still at the heart of your solution. Failing that, hire a writer. You get a good value and save yourself a headache.
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The only way to learn to write effective ads is to invest time and money into a learning process, whether you take courses in advertising, research into the subject on-line, buy e-books that cover some of the basics of ad-writing and NLP (neurolinguistic programming). Now, you can cut your time in half by following the beginning writer's
chief rule: Write with yourself as the audience.
What interests you? What draws you to SFI? List those factors and how you can connect the two.
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