In an ECAs first month, I would recommend they do NOT get all gung-ho on extras, freebies or any other kind of come-on. This could possibly make people feel a lack of confidence in the owners' opinion of his(her) own products. Why? If you have to bribe me to buy something, do you not think highly of it yourself?
Freebies, buy one/get one free sales are good for special occasions (parents days, non-card kind of holidays, etc.) and gift holidays like Christmas, graduations, etc.
What the ECA should be sure to do in the first month is have a good photo of all items; a clear description of items (size or quantity, uses, ingredients, etc.); availability (especially if item is not able to ship to specific areas); and price. Price should be low enough to attract buyers, but high enough to cover cost, commission to TripleClicks, AND a small profit to ECA. Try to price items so they sell, thereby making good money overall for the store. Better to make MANY smaller, frequent, and even repeat, sales than try to make all the month's profits off a very few higher-priced sales, with no repeats!
These are my opinions, hope they help...
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In an ECAs first month, I would recommend they do NOT get all gung-ho on extras, freebies or any other kind of come-on. This could possibly make people feel a lack of confidence in the owners' opinion of his(her) own products. Why? If you have to bribe me to buy something, do you not think highly of it yourself?
Freebies, buy one/get one free sales are good for special occasions (parents days, non-card kind of holidays, etc.) and gift holidays like Christmas, graduations, etc.
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