Hello, Dan.
There are professional Ad writers and there is the rest of us!
The highly rated Advertisement Agencies are known to steer emotions and trigger impulse buying. They do with great skills and art.
The rest of us do it by trial and errors.
The most successful marketers write several ads and test their audience's reaction. The difference between two ads may be few words, capitalization of all words or just the title, changing the picture that accompany that ads, etc.
The sophistication of the tests will vary depending on the resources and the time we want to allocate to thess tasks.
There are marketers who outsource the writing of their ads. Those outsourced experts have various levels of skills. Two countries stand out as the least expansive and the most cost effective outsourcing expertise: India and the Philippines.
Surprisingly those two countries also rank among the four most active countries within SFI.
Basically, writing an effective ad boils down to:
1. Knowing your audience
2. Selecting the keywords that will catch that audience's attention
3. Selecting the style of your message
4. Carefully matching the accompanying pictures, and
5. Choosing the most appropriate fonts and colors
These determine the overall impact of your ads, how potential customers will respond to them and your rates of conversions.
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Hello, Dan.
There are professional Ad writers and there is the rest of us!
The highly rated Advertisement Agencies are known to steer emotions and trigger impulse buying. They do with great skills and art.
The rest of us do it by trial and errors.
The most successful marketers write several ads and test their audience's reaction. The difference between two ads may be few words, capitalization of all words or just the title, changing the picture that accompany
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