Unfortunately, SEO is not as simple as it may seem. Although many site owners attempt to do it themselves, successful search engine optimization requires proper education and training on the topic. The content of the website must be search-friendly in order for the search engine spiders to find it. In simple terms, this means that the information on your site should be informative for the user. Secondly, you need to research what types of keywords people are searching on. And then, you must gracefully repeat those selected keywords throughout your copy. This is probably the trickiest step for most people--if underused, your site won't receive a good ranking. However, if it's overused, the spiders may determine that your site is using black hat strategies and not show your site at all.
Considerations
Due to the amount of time required to create successful SEO campaigns, most people hire a professional to manage their search engine optimization strategies. As a result, there are a plethora of companies who focus entirely on search engine advertising. While most are reputable, others resort to black hat techniques that could blacklist your site from the search engines. Be skeptical of any company that guarantees top placement. Due to the fluctuating nature of the industry, such promises are not possible. Rather than focusing on getting to the top, simply strive for improvement. Successful SEO strategies take time, so remain patient.
There are many website optimization tools that you can use FREE of charge on the internet or you can hire a professional to help.
I hope that helped. :)
Unfortunately, SEO is not as simple as it may seem. Although many site owners attempt to do it themselves, successful search engine optimization requires proper education and training on the topic. The content of the website must be search-friendly in order for the search engine spiders to find it. In simple terms, this means that the information on your site should be informative for the user. Secondly, you need to research what types of keywords people are searching on. And then, you must ...more
