Whether you have a website designed by a professional or by yourself for promoting SFI and TripleClicks, you’ll need search engine optimization SEO. It’s all about your site being seen, climbing up search engine results in order to help visitors/customers find your business.
In order for your website to rank higher on Google, Yahoo! or Bing search results, you’ll need to focus on the following:
- Website content optimization
- Implement strategies on Link building to boost traffic
How to get started in setting up SEO on your website:
- Install Google Analytics, Google Webmaster Tools or Bing Webmaster Tools or if you are using WordPress platform install Google Analytics for WordPress and SEO for WordPress. These are great and “must” tools for your site search optimization.
- To find out more how visitors/customers finding your site, you link Google Webmaster Tools with Google Analytics. By doing this, you can access Webmaster Tools search optimization data directly from Google Analytics. This will save you time in accessing Webmaster Tools data in Google Analytics reports. You can also access Google Analytics reports from the “Links to your site”, “Search Queries”, and “Sitelinks” pages in Webmaster Tools directly.
- Create a robots.txt file and upload it to the root directory of your site. Web site owners use the /robots.txt file to give instructions about their site to web robots; this is called, The Robots Exclusion Protocol.
- Install a sitemap.xml file and upload it to the directory of your site. This will enable you to build your sitemap that can be submitted to Google, Bing, Yahoo and other search engines for better crawling of your website. Then submit your sitemap to Google Webmaster Tools for Indexing.
The steps above are essential SEO tips to get you started. It may take you time in implementing SEO , but you’ll get significant benefits. SEO helps your visitors/customers searching your products and services to find your website instead of your competitor’s.
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Whether you have a website designed by a professional or by yourself for promoting SFI and TripleClicks, you’ll need search engine optimization SEO. It’s all about your site being seen, climbing up search engine results in order to help visitors/customers find your business.
In order for your website to rank higher on Google, Yahoo! or Bing search results, you’ll need to focus on the following:
- Website content optimization
- Implement strategies on Link building
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