Search Engine Optimization, as I mentioned in another answer, tends to get used as a buzzword by a lot of companies--and there are some honest ones out there, but there are FAR more unscrupulous ones--when most of what you need are relevant keywords used frequently and links from sites with higher-rated sites (As a suggestion, take some time to learn about Alexa and Google PageRank to learn more about what this means... YouTube has lots of good videos that will teach you about these.), from your social networking sites like Facebook, Google+, and Reddit to your news and article sites like AP, CNN, and Wired, to your aggregators, blogs, and opinion sites like Daily Kos, WorldNetDaily, and so on. Basically, if "high attention" sites are displaying your links or talking about your business, you will rank higher.
To that end, here are a few simple things that can be done to help improve your visibility, which in turn can boost your ability to be seen online:
1) Post to relevant groups in every related social network--the more directions that point back to you, the better. If you can get *other* people to do this on your behalf, even better, because it will be even more like "word of mouth."
2) Send out press releases relevant to your business. If you can get seen as a human interest story or a local interest story, you can get links from the news and opinion sites, which can be priceless.
3) Get someone to blog about you or your products and services. Never underestimate word of mouth and the powers of other people linking to you.
Similarly, on the "OH MY GAWD DON'T DO THIS!!!" side of things: You know all those supposed "attention-getters" that people put on their websites that just annoy you? Don't use them. They may not directly affect your ranking, but they'll result in people never returning... and those return visits *do* count for something.
As I have mentioned in other answers, the *complete* SEO landscape is always changing--search engines have to keep changing the rules as quickly as the companies that *do* the optimization keep figuring out how to exploit those rules to their advantage. Beyond being truthful and relevant with your keywords, file names, and other elements, there's really little else that will always have a lasting effect.
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Search Engine Optimization, as I mentioned in another answer, tends to get used as a buzzword by a lot of companies--and there are some honest ones out there, but there are FAR more unscrupulous ones--when most of what you need are relevant keywords used frequently and links from sites with higher-rated sites (As a suggestion, take some time to learn about Alexa and Google PageRank to learn more about what this means... YouTube has lots of good videos that will teach you about these.), from your
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