Hello, Nenad
Congratulations for having your own website and working to put it at the top ranking search results. Focusing on SEO is an excellent approach that will certainly pay off handsomely.
Search engine optimization (SEO) aims at improving a web site's free search result rankings.
The goal is to increase web site traffic so that you get more PSA sign-ups, more Tripleclicks sales, more ECAs enrolments and more exposure of your own store.
I. Overview
Your target is the “non-pay-per-click” searches conducted by opportunity seekers
If you were to do any search on this topic itself, you would find complex analysis, descriptive methods and may sound rather esoteric.
This is because intense SEO can involve complex site building and structuring.
However, there are a few simple steps one can take oneself to increase their search engine ranking.
Some of the most important aspects are: your backlinks, both inward and outward links, your social media strategy, the popular sites with which you connect to gain greater exposure.
The following ten steps cover a comprehensive SEO strategy
II. SEO Strategy
1. Your Starting Point is to Determine Your Current Ranking
First, there are two benchmark tools with which you need to be familiar: Alexa and Goole Toolbar.
The former allows you to keep an eye on your website or page ranking. The latter is a tool that is very important to help you to track where your visitors are coming from and the search terms they're using to find your site
2. Most Popular Keywords and Balancing their Use
It is important to be fully aware of the impact of appropriate keywords in every part of your site: especially in the pages and content titles, URLs, as well as image names and description. The most appropriate keywords are those that are most likely to be used by searchers of the products and services you are offering.
To do this, you need to ask yourself the question: “how would someone looking for information on this topic search for it?”
This also will help you avoid wording that may not be appropriate and or may turn off potential readers.
3. Use your previous writings as a reference
This is often mentioned as “Linking back to oneself”
You should make it standard to link back to your archives frequently when creating new content
You also make the anchor text search-engine-friendly: "The more relevant words point to a page, the more likely that page is to appear in search results when users run a query with those terms."
As with all other SEO approaches, be sure your links are appropriate, and be careful not to cross the line into excessive linking -- you don't want your visitors to get annoyed.
4. Ease of Website Navigation
Creating a user friendly sitemap
Adding a site map -- a page listing and linking to all the other major pages on your site -- makes it easier for spiders to search your site.
"The fewer clicks necessary to get to a page on your website, the better.
5. Search-Friendly URLs
Make your URLs more search-engine-friendly by naming them with clear keywords.
Your urls should contain words that give the reader a clear idea of the content they can expect.
You should take out any guessing from what the reader sees. For example, urls with words such as second income, residual income, multiple streams of income will tell the reader what your site is about. They know what to expect.
6. Refresh Your Web Content Frequently
Every business with a Web site should make Search Engine Optimization -- trying to get your site as high up as possible on Google and Bing search-results pages -- a part of their growth strategy.
At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site.
7. Refresh Your Web Content Frequently
You can use press releases and news flashes to provide original new content. This is what will be indexed by the search engines
8. Clear and Unambiguous and Avoid Clutter
Your text should flow naturally, easy to read and understand.
It is also important that you avoid flash effects, illustrations and pictures. Your pictures should be clearly described.
All your writings should be easily understandable
9. Smart Social Media Exposure
You should be distributing links to fresh content on your site across appropriate social networking platforms.
Whether displayed on your company's account, or recommended, re-tweeted, and re-distributed by someone else, this strategy exponentially muliplies the number of places where visitors will view your links.
10. Link to other popular sites
An easy way to direct more traffic to your site is by developing relationships with other sites.
you personally ask the webmasters of well-respected sites if they'll include a link to your site on theirs. Be sure to return the favor -- then everyone wins!
Make certain that your partner has a good web-reputation, of course
However, be very careful about this. You do not want to be associated or linked that sites that have a negative press and that may bring down in their fall.
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