You are thinking into the right direction. Blog with email capture and autoresponder. Nevertheless there is a need for thorough preparation before you do this.
1. The content of your blog must be worth the email that a person wants to give you. There are at least two instances that a person would like to give you their email address:
a. When they are very interested and glued to what you are saying in your blog, that they want to be informed with the next update that you will post. This requires a lot of creativity. If your blog is about SFI/TripleClicks this implies that you know the SFI/TripleClicks business model well. And you have some techniques or methods on how you make SFI works.
b. When you give them something free. An e-book or a gift certificate is a very good gift you can give in exchange of their email address.
2. You need to plan ahead of time what are you going to put in your autoresponder. I thinks this is what you mean by example of what to put into the series.
a. You have to determine the number of emails to send. According to survey, you need 8 to 10 emails before a person get interested and respond to act. But you don't have to send more if they already responded before you reach 8.
b. You need to determine the spacing of each email. When it's too close they might marked your email as spam. When it is too far, they might forget your first email and will not connect to what you said previously. Every 2 to 3 days is a good spacing.
c. The length of your email. Don't make it too long that at first glance the reader won't be encourage to read it. Don't make it too short that it become so obvious as ads blitz. Two paragraph is a good size. Meaning limit your email to two related ideas.
d. The mode or the tone of your email. There is no other tone that can beat a personalized email. Make it personal.
e. My guess is you want a series of topic related to SFI right? Here are my suggestion.
i. Preliminaries: - Thank them for signing up in your news letter. Tell them what to expect in next emails. - That's it. Only two related topics in 2 paragraphs.
ii. How to Earn in SFI - Study well the compensation plan ang give a summary of the different streams of possible income. For me this is important because this is the main reason why we join online business like SFI. Then raise their expectation that next email you will discuss them in details. Two related topics, two paragraphs.
iii. How to commissions from PSA and CSA - One paragraphs for PSA commission and 1 paragraph for CSA commission. Of course you will explain what is PSA and CSA.
iV. How to Earn commission from PRM and ECA - do the same as you explaine PSA and CSA. Again two main paragraphs.
v. How to earn Money from Executive Pool - You explain the role of VP and the ranks to take part in the executive pool. Two main paragraphs again.
vi. How to earn from selling old stuff and being an ECA himself. two paragraphs for this two.
vii. Discuss the two success factors - Finding affiliates and earning VP.
viii. Discuss Pricebenders and TCredits.
You can add two more topics AND don't forget that at the end of each email you give them a chance to sign-up by giving your gateway link.
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You are thinking into the right direction. Blog with email capture and autoresponder. Nevertheless there is a need for thorough preparation before you do this.
1. The content of your blog must be worth the email that a person wants to give you. There are at least two instances that a person would like to give you their email address:
a. When they are very interested and glued to what you are saying in your blog, that they want to be informed with the next update that you will
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