Hello, Den Bement
Blogs, websites and emails are all online marketing tools that help us interact with readers, opportunity seekers, change them into potential prospects and possibly get them to sign up with SFI as our own PSAs or ECAs.
Basically, your question is: How to get that reader to provide us with the information we need to interact with them, engage a dialogue that will lead them to the desired path and end result.
To be more specific about blogs, they are used to inform readers and online opportunity seekers.
The point is to make your blog a effective marketing tool. Thus you should consider every aspect that may help do so, in conjunction with capture pages and autoresponders or not. In some cases, they may be useful; in other instances, they may slow you down as well as your prospects.
We will discuss
(i) Blogs most common features,
(ii) Inserting links to your SFI and Tripleclicks, and Pricebenders Gateways, and
(iii) Whether there is an adaptability of capture pages and autoresponders to blogs.
A. Comments Sections that End a Blog Posting
A blog is a series of articles, news releases, press releases on topics that may interest those readers.
It can be effectively used in conjunction with marketing for SFI and Tripleclicks.
It’s most common feature a “comments section” at the end of each post. In this way, it can be close to a forum.
The most effective use of the comment section is to get prospects to leave their contact information for you. To do this, you may want to link the comments to a necessity for the prospect to sign up and leave their email address.
Each time a reader wants to comment, they will have to register first. Hence this gives you the opportunity to link the comment sections to a capture page (or landing page) which will be linked to an auto responder.
B. Inserting Your SFI Gateways in your Blog Posts
However, you may have readers who already want to take action or get a closer look on SFI. You do not want to lose those prospects by sending them to autoresponders or slowing them down with capture pages.
What you want to do is to give them the opportunity to sign up immediately.
Hence you may want to provide them with the links to your major SFI Steams of incomes and especially those gateways that are the most relevant to that specific post you are discussing.
For instance, if you are discussing SFI Affiliate marketing, make available your gateway URLs about SFI; if you are promoting Tripleclicks, provide your Tripleclicks links. You may also discuss penny auctions, the, Pricebenders links are very appropriate.
C. Adaptability of Capture Pages, Landing Pages and Autoresponders onto SFI Blogs
There are many built up and ready to use capture pages, landing pages and autoresponders.
It is not appropriate to mention here any. Just do a quick online search and you will get them.
You can look at them, get inspiration from them and built your own, if you choose to do so.
The content of a capture or landing page is: name, email address and phone number.
However if you ask too much information, you may chase your prospect away and stay empty handed.
Many marketers limits themselves to just asking for an email.
Using these tools may be beneficial only when your blog readers are on the fence, not sure of their interest, or have objections and questions they want to clarify. In such cases, capturing their contact information through landing and captures pages and managing that information through autoresponders may be very useful.
Thus, you are giving yourself the opportunity to provide more details through emails, answering specific personal concerns and motivating your prospects to take action.
The autoresponder allows build your list of prospects and tailor your communications with them, both in time and content.
From this stand point, capture pages, landing pages and autoresponders may be useful and effective.
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