My approach to this situation is to say to the "previouly burned" person:
"Yes, that happened to me too. I know what you mean. Wouldn't it be good to see something that does not work like all those others?"
If the reply is "No!" I do not probe further.
I just wait to see who speaks next.
If the prospect shows any interest at all in looking at something different then I proceed:
"Well I found something that will let you take a look at the whole business and learn the entire system for a whole year if you want. It took me (xxxx) days before I could make a decision and it never cost me a penny during that time."
Then I quit talking because I know if the person has any interest at all, at that time, he or she will ask another question. Or it may be a few days later.
Just keep your ears open for that next question. When it comes along, you know you have broken the ice.
My approach to this situation is to say to the "previouly burned" person:
"Yes, that happened to me too. I know what you mean. Wouldn't it be good to see something that does not work like all those others?"
If the reply is "No!" I do not probe further.
I just wait to see who speaks next.
If the prospect shows any interest at all in looking at something different then I proceed:
"Well I found something that will let you take ...more
