Blogging, as an online marketing tool, is part of digital content marketing. In the past year, the five fastest growing used digital marketing tools were the following with their rate of increase relative to the previous year:
1. Email marketing, 64%
2. Social media, 41%
3. Blogs, customers case studies and Public relations (PR), 32%
4. Webinars and Virtual Events, 28%
5. Newsletters 24%
The above instruments in closely related to reinforce each other’s effectiveness. The first step is to define the objectives of blog; next find and attract readers,; and third nurture the readers and help them evolve to prospects, leads and finally sign-ups
A. Objectives of Blogging as a Promotional Tool
The fact that blogging and related marketing activities grew 32% is tantamount to its relevance and effectiveness. Blogging is a very flexible and effective tool for digital content marketing. It allows tailoring the content to meet prospects’ identified motivations and expectations.
Blogging to market and promote SFI as well as Tripleclicks requires focusing on the readers to understand their motivations, their expectations. In doing so, five major objectives to keep in mind:
(1) attracting the reader,
(2) helping the reader move from mere curiosity to potential prospect ,
(3) nurturing the prospect,
(4) converting the prospect into lead, and,
(5) closing the lead into sign-up.
B. Finding Blog Readers
This boils down to promoting the blog itself. All the above identified marketing tools will need to be combined for maximum blog exposure and readership. The major social medias such as
(i) Facebook, Twitter, Google Plus, LinkedIn, Pinterest, Tumbler, and Youtube are all sources of readership.
(ii) Similarly, webinars, virtual events, and newsletters are additional creative supports.
C. Nurturing and Converting Readers to Sign-ups
1. The blog content is by itself content marketing. It has to grab the reader’s attention, focus it onto the specifics of SFI:
(a) Why people join SFI, (they are detailed in the Affiliate Goals page)
(b) Absence of barriers of entry (Free to Join)
(c) Multiple Streams of Income
(d) Free Training
(e) Free Marketing tools
(f) Tripleclicks and ECAs online stores
(g) Pricebenders
(h) Zebra Games
2. Creating a dialogue between blogger and the readers. It is important to offer to the reader the opportunity
to make comments,
provide their input and
ask question.
Such a dialogue will facilitate the sales process through which the reader will become a prospect, then a lead and finally sign-up, knowing very well what to expect and how to be successful at SFI and Tripleclicks.
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Blogging, as an online marketing tool, is part of digital content marketing. In the past year, the five fastest growing used digital marketing tools were the following with their rate of increase relative to the previous year:
1. Email marketing, 64%
2. Social media, 41%
3. Blogs, customers case studies and Public relations (PR), 32%
4. Webinars and Virtual Events, 28%
5. Newsletters 24%
The above instruments in closely related to reinforce each other’s effectiveness.
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