Testing and Tracking
I use a lot of safelists for advertising. A safelist that works great for me may produce horrible results for someone else. The only way to know if your ads are working with safelists is to test and track your ads.
About 1/3 of the safelists I use provide click through rate stats for each mailing. The others do not, so I have to track them through an outside source. For all mailings, I keep a spreadsheet noting; the safelist name, the time of day the mailing is sent, the number of emails sent, the subject line, the email body, the tracking link and the key code used.
I also keep two notepad documents: one for subject lines and one for email bodies. I number them so I can just refer to the number of the subject or email in my spreadsheet. If I change even one word, I save it as a new subject or email because sometimes, just one word will be the difference between getting the mail opened or not.
I use a tracking link to check the click through rate for the mailing, and I use a unique key code to track conversions. Ads that work I use over and over, ads that don't stay in the file to try again later as the audience on the internet is ever changing.
Just remember never to get discouraged. My tracking has taught me that you have to get about 500,000 opened emails to get a sign up, and many people who sign up are just curious. Just keep advertising, and you will start to see PSA's that really start to work. It's a great resource!
less
Testing and Tracking
I use a lot of safelists for advertising. A safelist that works great for me may produce horrible results for someone else. The only way to know if your ads are working with safelists is to test and track your ads.
About 1/3 of the safelists I use provide click through rate stats for each mailing. The others do not, so I have to track them through an outside source. For all mailings, I keep a spreadsheet noting; the safelist name, the time of day the
...
more
