In my opinion, it is the FREE tagline that comes with SFI that sells it. And the easy opt out option.
The kind of people who joins are most probably those without much money to spare. Hence the word 'free' is a big puller. But they are also wary about something being free, but later on finding out that there is nothing to the program and would like to take out their name from being associated with that particular program any further. Unfortunately, there is a complicated way of opting out.
I joined one program which is free, but when I tried it but couldn't get my head around it I wanted to get out. Unfortunately, I have to call in during their office hours just to get them to remove me from membership. No email request will be entertained. Imagine that - an internet company wanting their members who's probably on a 12 hour time difference to call them only during their office hours. I think they purposedly make it difficult for people to leave so they can claim a large membership base, more than any others.
SFI is not like that. Easy and free to join. Equally easy and free to leave. But before leaving, tell your prospects to browse first. Just like we browse the shopping mall before deciding to buy something, browse SFI before deciding to leave.
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In my opinion, it is the FREE tagline that comes with SFI that sells it. And the easy opt out option.
The kind of people who joins are most probably those without much money to spare. Hence the word 'free' is a big puller. But they are also wary about something being free, but later on finding out that there is nothing to the program and would like to take out their name from being associated with that particular program any further. Unfortunately, there is a complicated way of opting ...more
