What makes a safe list better than another is the response rate. Besides that, it's nice to have a suite of advertising and promotional material done for you. All you really have to do is cut and paste. Now if you want to perfect your craft then you can customize everything so that it works better for you. This is done through split testing one over another. Track for improvement. The safe list that produces the best overall results is declared the winner based on your advertising efforts.
Nothing is constant in business except change. Adapt and overcome. Safe lists are free to use. So what I do is produce good results then upgrade to get better results. It is the cheapest form of advertising when compared to ppc. With proper tracking for improvement you can even generate comparable quality with safe list when compared to ppc.
less
What makes a safe list better than another is the response rate. Besides that, it's nice to have a suite of advertising and promotional material done for you. All you really have to do is cut and paste. Now if you want to perfect your craft then you can customize everything so that it works better for you. This is done through split testing one over another. Track for improvement. The safe list that produces the best overall results is declared the winner based on your advertising efforts. ...more
