Believe it or not .. . email marketing is still the cheapest and best way to sponsor affiliates. While their are tons of ways to market for free, you can only talk to so many people in one day. This is the down side to word of mouth. But with email marketing you can in time create a very responsive message that gets the reader to act now. This message can be send to millions of prospects everyday. Email marketing is only limited by your limitations.
To make your email marketing work for you, you must focus on the aspects of the message to include the subject line, the opening, the body, and the close or call to action. The most important aspect of your email is the subject line. If it does not stir the reader to open your email - then your marketing efforts are lost. Normal open rates range around 2 to 5 percent. If you get more than this, you have an exceptional email promo.
Too many marketers make the mistake of trying to sell something in their email promo. But really your email promo should not be designed to sale - that's for the landing page. Your email promo should be designed to capture the reader's contact info and create enough desire to give that info to you.
Converting the lead into a sale will take a series of communications in most case. This is why it is so important to keep the theme of the message benefit and value oriented. Be sure to answer questions like why should the reader act now? What can the reader expect? Is it a free offer or does it cost? Finally, be sure to connect with the reader by offering a solution to their problem. Shorter copy is more effective in emails than long copy but a longer subject line can be more effective. The opening should not give too much away and the call to action should be in the P.S. Studies have shown that readers pay close attention to the subject line, the opening, and the close. The stuff in the middle is considered as 'filler' and you really need to keep it tight on the subject.
No email marketing is complete without tracking for improvement. It's an art as well as a science. Get good at collecting contact info and following up with a series of relevant content and you will be on your way to getting the most out of your email marketing campaigns.
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Believe it or not .. . email marketing is still the cheapest and best way to sponsor affiliates. While their are tons of ways to market for free, you can only talk to so many people in one day. This is the down side to word of mouth. But with email marketing you can in time create a very responsive message that gets the reader to act now. This message can be send to millions of prospects everyday. Email marketing is only limited by your limitations.
To make your email marketing
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