Generally, the purpose of any advertisement is to attract potential buyers out of a crowd, and introduce to them your product or service. A 'good' ad is usually one that generates a lot of well qualified leads with minimal expense.
SFI has already gone to great expense to create and test a number of advertising means here:
https://www.sfimg.com/Resources/Marketing/StandardSponsoringAids
Have a look through the various ad types, and see what might work for you. Select something appropriate, and start marketing with it.
Next, pick a different ad, and do the same marketing with it.
Compare the results.
Once you've done your first split-test, you can start thinking about why your market responded, and what might get them to respond better. Make a few changes to your ads, and run the new versions.
If you enjoy doing this kind of thing, look up (Google) Bob Bly, and Clayton Makepeace. They are master copywriters, and have some free or low cost training available. (they make ads for a living)
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Generally, the purpose of any advertisement is to attract potential buyers out of a crowd, and introduce to them your product or service. A 'good' ad is usually one that generates a lot of well qualified leads with minimal expense.
SFI has already gone to great expense to create and test a number of advertising means here:
https://www.sfimg.com/Resources/Marketing/StandardSponsoringAids
Have a look through the various ad types, and see what might work for you. Select
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