Building this business is like building any other. The key lies in branding and liking. What is your brand? YOU! You are the only thing that is distinct about your business. So you must brand yourself. How do you position yourself in the psyche of your customer? It called value propositioning. What benefit added qualities does your product or service have? If you are selling lotion you bet someone else is too! So what decides on where people shop? Positioning.
You have to position yourself as a business that offers solutions to the problems that your customers have. The way this works is simple. Coca-Cola use to have a slogan that said "Have a Coke and a smile." The marketing team made a nice jingle using that slogan so that you would remember that when you are ready for a refreshment - "Have a Coke and a Smile." The whole idea is that drinking Coca-Cola will refresh you and make you happy when you are thirsty. Who doesn't want to be happy? Get it?
Water would would probably quench your thirst just as well as a Coke and it's cheaper and healthier than Coke. But there was no jingle that says drink water and smile. Today Coca-Cola is one of the No.1 selling beverages in the world! So it really boils down to branding and liking. Get your customers to like you. Give them a reason to like you by solving their problems and you will have good success.
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Building this business is like building any other. The key lies in branding and liking. What is your brand? YOU! You are the only thing that is distinct about your business. So you must brand yourself. How do you position yourself in the psyche of your customer? It called value propositioning. What benefit added qualities does your product or service have? If you are selling lotion you bet someone else is too! So what decides on where people shop? Positioning.
