For 20 years, I have been an advertising media buyer specializing in print so I have a lot of experience in this area. Here are my pointers for ads that pull well.
1. Don't try to sell anything in your ad! Write copy that will increase curiosity and interest that will inspire them to learn more. Then let your landing page seal the deal!
2. Use action words that tell the reader what to do. "Earn Cash!", Save Money!" or "Get Financial Freedom" is a much better headline than "Would you like to save money..." Tell the reader what they should do!
3. Include your contact information with a call to action. It is proven that ads that simply list a URL or a phone number receive less leads than one that says something like "For Free Information, CALL TODAY!!"
Small affordable classified ads in newspapers and shoppers can be very effective IF they are written well. Use these guidelines to help you get started!
Also, if you are interested in reading more, I have a complete article that I refer clients to that help them improve their copywriting skills, you can view it at http://www.advertisingresults.com/page/advertising-advice
For 20 years, I have been an advertising media buyer specializing in print so I have a lot of experience in this area. Here are my pointers for ads that pull well.
1. Don't try to sell anything in your ad! Write copy that will increase curiosity and interest that will inspire them to learn more. Then let your landing page seal the deal!
2. Use action words that tell the reader what to do. "Earn Cash!", Save Money!" or "Get Financial Freedom" is a ...more
