Hi, Amanda Joubert
Your question bring us to think about inventive ways for delivering an effective message.
You are emailing the Tripleclick Digital Gift Cards. Use your email as a subtle marketing vehicle.
Email marketing is a well-documented efficient tool. With the SFI Gift Cards, we have an additional attention getter from our email recipients. Hence, it is very important to use the gift cards for gaining as many benefits as possible.
You have to go well beyond just mailing a redemption code. You have to attract the gift recipient’s attention and get him to want to know more about SFI and Tripleclicks.
To do that, use SFI/Tripleclicks pictures and images
Your email allows you to render those images in a HTML view form. Those embedded images will infallibly give to your message a greater impact. They will help enhance its looks and effectiveness.
This is a very effective tool that will boost responses. However, it may also, hamper your efforts, if not properly used.
Thus, it is of paramount importance to keep in mind some guidelines and elementary precautions. Avoid mistakes that may create the opposite effect of what you are looking for: giving to your recipient a good impression of SFI and Tripleclicks, getting their attention and the desire to be part of our family.
Here are some tips for using the Tripleclicks Digital Gift Cards as images by themselves and adding to them other SFI/Tripleclicks pictures. This will help you make the most out of your gift cards
1. Your email subject should be short but catchy: such as “A Gift for You”.
2. Keep your text short and to the point and avoid any sales pitch.
3. Make the email more ready friendly and insert some images and pictures. Choose the images that are likely to attract your recipient as you know them personally
(i) Limit it two three images/pictures: the gift card picture, a tripleclick banner picture and a picture from the SFI picture database.
(ii) You can copy and paste those pictures directly into the email text
(iii) Do not overburden your email. Otherwise, it will lose its impact on the reader.
(iv) Attach dynamic an SFI and Tripleclick banner
(v) Keep the image light in terms of size. The option is to copy the picture directly into the email. That way, it will not take time to load, but will be visible as soon as the email is opened.
These simple approach and precautions will enhance your gift card giving and make it successful.
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Hi, Amanda Joubert
Your question bring us to think about inventive ways for delivering an effective message.
You are emailing the Tripleclick Digital Gift Cards. Use your email as a subtle marketing vehicle.
Email marketing is a well-documented efficient tool. With the SFI Gift Cards, we have an additional attention getter from our email recipients. Hence, it is very important to use the gift cards for gaining as many benefits as possible.
You have to go well beyond
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