Thank you for raising such a timely question, Sharon.
It comes up on the forum very often, pointing to issues such as too high and non competitive prices, poor description of items being offered and lack of clarity on the benefits of what is being sold.
Your question is important and vital. It touches on two critical e-Commerce aspects: pricing and market niches. It shows your interest and commitment in helping your ECAs succeed. That success will reflect not only on you but, on all of us as it would show Tripleclicks as a competitive e-Commerce portal, attractive to customers and other potential ECAs.
Without this, we all will struggle to bring in ECAs.
On pricing:
The ECA is an e-Retailer who is going to compete with every website offering similar products. Thus, the prices need to be competitive. In the case of brick and mortar retail stores, customers use their handheld devices to compare prices. When products are very similar, customers will of course choose the least expensive.
The same goes for the ECA. A customer will search the worldwide web and compare prices. For that reason, savvy ECAs need to do heir their homework, price their products competitively and readjust the prices frequently to remain competitive.
On market niches.
Market research must be conducted to determine trends and customers' preferences. The world wide web has specifics of which successful sellers need to be aware. A well informed ECA will conduct such market analysis and tweak their offerings to respond to market demand.
This is in a nutshell the foundation of e-Commerce success and Tripleclicks ECAs need to be aware of them.
They also will benefit greatly and enhance their success potential by offering clear descriptions, including benefits and advantages of what they are offering.
less
Thank you for raising such a timely question, Sharon.
It comes up on the forum very often, pointing to issues such as too high and non competitive prices, poor description of items being offered and lack of clarity on the benefits of what is being sold.
Your question is important and vital. It touches on two critical e-Commerce aspects: pricing and market niches. It shows your interest and commitment in helping your ECAs succeed. That success will reflect not only on you but, on
...
more
