I have an ECA store with products designed for SFI affiliates. What are some good ways to promote my store to affiliates while remaining ethical, and adhering to SFI rules and regulations?
Always promote your ECA link and let the affiliate decide which product they want to buy. Give them their cake and let them eat it too. A wide selection of products provides choice. A wide selection of prices gives them the sense of belonging. There is something for everyone. Not just for those who can afford the pricier items and not just for the poor. If your ECA is look at like a cheap store that can backfire. If all of your products are expense that will definitely have negative repercussions. Find a happy medium and don't try to be a one stop shop for everything. Have a theme and stick with it.
While related products may enhance your merchandising plan, don't go too far outside of the box. Set limits and abide by them. Always provide exceptional customer service and do everything you can to deliver on time every time. Complaints arise so be prepared to deal with them effectively. Do this and you will be ethical and adhere to the rules.
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Always promote your ECA link and let the affiliate decide which product they want to buy. Give them their cake and let them eat it too. A wide selection of products provides choice. A wide selection of prices gives them the sense of belonging. There is something for everyone. Not just for those who can afford the pricier items and not just for the poor. If your ECA is look at like a cheap store that can backfire. If all of your products are expense that will definitely have negative repercussions. ...more
