I have experience with in-person presentations, direct mail, trade shows, handing out biz cards, network at events, etc. Can offline marketing be as effective for my SFI business as online marketing?
Online marketing is the most popular avenue for marketers. People are rushing to develop and build an online presence. This has resulted in an over-saturated, extremely competitive and expensive online marketing. It’s time to welcome back some of the offline marketing methods for your SFI business and they can be as effective as online methods.
Offline marketing can get more attention than online marketing these days. A flyer placed at front doors has greater chance of being read than an email. Even junk snail mail has a good chance of being opened.
The print form of offline marketing can reach out to many people. There are so many publications to appeal to practically every niche and market sector. The mass market can also be reached easily with traditional newspapers as well as free papers. SFI’s gift cards, business cards, post cards, stickers and fliers are an excellent offline marketing aid. There is also the sms/text message marketing which offers an affordable offline marketing option. Spreading the message through word of mouth is also effective.
To conclude many of the offline marketing methods are more effective because it involves human contact. Your customers don’t just hear about you online, and this builds trust.
Online marketing is the most popular avenue for marketers. People are rushing to develop and build an online presence. This has resulted in an over-saturated, extremely competitive and expensive online marketing. It’s time to welcome back some of the offline marketing methods for your SFI business and they can be as effective as online methods.
Offline marketing can get more attention than online marketing these days. A flyer placed at front doors has greater chance of being read than ...more
