I have experience with in-person presentations, direct mail, trade shows, handing out biz cards, network at events, etc. Can offline marketing be as effective for my SFI business as online marketing?

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Ryan Jayatunga, Aff (Sri Lanka) Top Author Forum Guru 2/17/2014 1:26 am
Affiliate since: 09/10/2013, Power Rank: 99999999 | Read Ryan's 58 other Ask SC answers
Sure. Offline marketing can be as effective as online marketing for SFI. Just keep in mind these few things.

1) SFI is an online business - so offline marketing should be used to supplement and enhance your online marketing efforts.

2) Offline marketing will be more effective in terms of conversions & sign-ups, but online marketing will be more efficient in terms of cost per contact & will deliver a far wider reach too (global).

3) Always work with your strengths
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