I have experience with in-person presentations, direct mail, trade shows, handing out biz cards, network at events, etc. Can offline marketing be as effective for my SFI business as online marketing?
I believe "marketing is marketing." Whether you are online or offline, it is still marketing. When you are online marketing, you have a further reaching arm. You have the ability, with online marketing, to reach a greater audience.
In offline marketing, you have the ability to reach a more genuine & receptive market. What I mean by that is that those that actually sign on will be "real people" and they will also be people that you, as a leader, have already connected with. They already trust you and know you, so a large portion of your leadership has already been taken care of.
Again, the thing that I want you to remember is that whether you market in person or behind a computer - KEEP MARKETING!!!!!!
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I believe "marketing is marketing." Whether you are online or offline, it is still marketing. When you are online marketing, you have a further reaching arm. You have the ability, with online marketing, to reach a greater audience.
In offline marketing, you have the ability to reach a more genuine & receptive market. What I mean by that is that those that actually sign on will be "real people" and they will also be people that you, as a leader, have already connected ...more
