I have experience with in-person presentations, direct mail, trade shows, handing out biz cards, network at events, etc. Can offline marketing be as effective for my SFI business as online marketing?
I believe the combination of both online and offline marketing would be the best.
However, SFI is a numbers game since you need to address a huge number of individuals in order to get a few successful ones. In that regard online marketing has an advantage and offline approach would be time consuming and limited to your surroundings.
If you want to work internationally then your direct approach is limited as well.
On the other side direct approach has its own advantages since direct communication and your advertising skills come to the fore. It is easier to be convinced by someone who is looking you directly to your eyes rather than by some virtual person.
I believe the combination of both online and offline marketing would be the best.
However, SFI is a numbers game since you need to address a huge number of individuals in order to get a few successful ones. In that regard online marketing has an advantage and offline approach would be time consuming and limited to your surroundings.
If you want to work internationally then your direct approach is limited as well.
On the other side direct approach has its own advantages ...more
