I have experience with in-person presentations, direct mail, trade shows, handing out biz cards, network at events, etc. Can offline marketing be as effective for my SFI business as online marketing?
Of course it can. Offline marketing will be a much more personal approach than the online one. Online marketing may tend to be impersonal in that you just see an ad, click it and read a website and then decide for yourself if this is something for you.
In offline marketing the same may happen, you just read an ad in a newspaper or magazine, get interested, create a desire and you act upon it, but there are more personal ways of advertising too. You may for instance put an ad about a meeting you organize, and then you have personal contact. Or you can do it over the phone. SFI usually provides you with all information you need to contact the affiliate both online and offline.
Since you mention you have a lot of experience in this field, working your SFI business offline should be very much rewarding. Arm yourself with gift cards, flyers, business cards etc, which you can download free at the Marketing Aids page or buy some cards at the Tripleclicks store.
Of course it can. Offline marketing will be a much more personal approach than the online one. Online marketing may tend to be impersonal in that you just see an ad, click it and read a website and then decide for yourself if this is something for you.
In offline marketing the same may happen, you just read an ad in a newspaper or magazine, get interested, create a desire and you act upon it, but there are more personal ways of advertising too. You may for instance put an ad about a meeting ...more
