Sponsoring and duplication is most important in order to build a successful SFI business. An active downline of PSAs can generate a good income for years to come. However one needs to consider how to optimize your resources and get the maximum results in a cost-effective way. The question of buying PSAs or learning how to sponsor yourself arises and for various reasons both methods are useful. However I will consider the factors when making a decision:
COST
The cost of purchasing PSAs can be high. What if that cost is channelled into paid advertising. Would there be better results than buying PSAs? Weigh the costs and it may be more prudent to take up paid advertising instead. On the other hand you don’t pay anything for free classifieds, traffic exchanges etc.
QUALITY
The quality of purchased PSAs can be suspect. Are they genuine compared to PSAs obtained through sponsoring? If you have sponsored someone there is a chance they have some genuine interest compared to purchased PSAs. You can never tell for sure how the purchased PSAs came about unlike sponsoring yourself.
LEARNING OBJECTIVES
You practically learn nothing about sponsoring if you are going to rely solely on purchasing PSAs. There is a saying “give a man a fish you feed him for a day. Teach a man to fish and you feed him for a lifetime”. SFI has more than ample resources to learn how to sponsor and build a sizeable downline.
POWER OF THE INTERNET
Why spend a fortune on buying PSAs when you can use the power of the internet to build a large downline at a lower cost. You have social media, free search engine submission of your website, classifieds, blogs etc.
TIME CONSTRAINT
For those with time constraints perhaps they don’t mind paying to purchase PSAs and also bidding at auctions. If you have the funds purchasing PSAs is a quicker option.
CONCLUSION
I would recommend a combination of the two methods with a mix of 20% purchasing PSAs and 80% sponsoring. This is especially ideal for those who are new to internet marketing. Those who are new can purchase PSAs for a start while they learn the ropes of sponsoring.
less
