Buying PSAs can be a viable alternative for the affiliate that has limited time to manage a co-op, promote, and advertise themselves. I buy some PSAs as well as I participate in SFI team building auctions for PSAs/CSAs. From the S-builder, I have bought 6 units at a time. I got PSAs over a period of time. Therefore by buying PSAs I leveraged my time and did so according to my budget.
However, I highly recommend that every PSA learn how to sponsor affiliates yourself. You can have greater control of the quality of the affiliates you receive because you know where the ads are placed. You can measure which sources are most productive for you. Although you can monitor the productivity of any source usings key codes, you can control placement when you do the promotions yourself.
In conclusion I recommend that you buffer your efforts with some affiliates that you buy and some that you sponsor using your own advertising. The reasoning is clear. The greatest advantage of using a co-op is that it saves you time and money. The advantage of doing your own sponsoring is you control the placement. You can measure the productivity of both by using key codes. Quality is to preferred over quantity anytime.
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Buying PSAs can be a viable alternative for the affiliate that has limited time to manage a co-op, promote, and advertise themselves. I buy some PSAs as well as I participate in SFI team building auctions for PSAs/CSAs. From the S-builder, I have bought 6 units at a time. I got PSAs over a period of time. Therefore by buying PSAs I leveraged my time and did so according to my budget.
However, I highly recommend that every PSA learn how to sponsor affiliates yourself. You can have ...more
