These people simply don`t see a chance to work better.You can maybe stimulate them with reassignment some affiliates or some small prize with GC ,but on the end if they don`t follow you,don`t duplicate you ,there is not so much you can do about that.You can show them direction and give them idea,they already have the free tools here,just need to use it.It is not depending on you how much they can be dedicated to this job.Shortly,answer to your question Work with the Workers.
