The essence of ECA store is that it is a place to list your items for sale.
Why does the prospect need it?
TripleClicks ECA stores permit access to SFI affiliates who will connect and advertise their affiliate links to items for sale via their blogs and advertising which means that the potential ECA will have the benefit of unpaid advertising. Popular ECA store attract many affiliates this way.
ECA stores operate in over 160 countries with over 100,000 items for sale. What does this mean to our potential ECA? TripleClicks has a huge number of website pages which are visited by large numbers of potential customers as documented by TripleClicks Alexa ranking which puts us in the higher ranking of e-store portal websites.
By comparison a potential ECA would have to fund paid advertising and paid Search Engine Optimization (SEO) costs in order to gain such status which would be beyond the budget affordability of many small and medium sized enterprises.
Cost of sales is a known cost. This benefit is not immediately apparent to many business owners as they start to sell goods or services but nevertheless it is important to factor into our discussion with a potential ECA because it is a benefit that is appreciated by many ECA stores. When an item is listed the margin for profit is fixed in the listing process. Many brick and mortar businesses cannot completely decide their profit margins as a real world business has variable costs that can distort profit margins. The listing can fix the cost of sale immediately to usually 15% but can be varied so as to make the item more attractive for SFI affiliates to promote by say increasing to 25%. This increased cost of sale when it is made allows TripleClicks to conduct business in such a manner as to benefit advertising and promotion much better than the potential ECA would be able to do.
A short answer to your question would be to increase customer numbers for the potential ECA but as we can appreciate the benefits might not appear so obvious to someone not already in SFI. For reference look at the resources we are given by SFI and TripleClicks and ensure you present these features as benefits so the potential ECA fully understands why they really do need to sign up to TripleClicks. It is easy to state the ECA store is a free website for them to advertise their items for sale but that does not do justice to TripleClicks especially when other competitors also are free to use. We must highlight our strengths in the number of affiliates that could connect and thus help promote the ECA store and the already high ranking in Alexa as well as the fixed cost of sale to provide known margins of profit.
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The essence of ECA store is that it is a place to list your items for sale.
Why does the prospect need it?
TripleClicks ECA stores permit access to SFI affiliates who will connect and advertise their affiliate links to items for sale via their blogs and advertising which means that the potential ECA will have the benefit of unpaid advertising. Popular ECA store attract many affiliates this way.
ECA stores operate in over 160 countries with over 100,000 items for
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