This is a good question and one we need to think about. Right now only about 1% of the people on my team are actually consistently working the business. So what I am doing is reviewing my ads. Are they sounding like the SFI business will instantly change their financial situation? Does my ad suggest others are doing the work and they will reap the benefits? What does my ad say to the reader. I believe our ads will affect the mental attitude new people have toward their SFI business.
Then I have thought about the 99% who are not working the business. Who are they? What are their needs, their goals, etc? Why did they respond to my ad? Which ad caught their attention? What in the ad caused them to fill out the capture form for more information?
When we remember these are people, real people, some of whom have been scammed maybe several times, and now they are skeptical. They need to see us as real people who care about them. When people understand that we care and will help them they will be more likely to start working their business. Certainly we are hoping to profit from the efforts of our team, but the money follows the work and the relationships we build with our people.
In summary, Analyze your ads for the message they convey, learn as much as possible about the needs and wants of your new team members, and show that you really do care.
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This is a good question and one we need to think about. Right now only about 1% of the people on my team are actually consistently working the business. So what I am doing is reviewing my ads. Are they sounding like the SFI business will instantly change their financial situation? Does my ad suggest others are doing the work and they will reap the benefits? What does my ad say to the reader. I believe our ads will affect the mental attitude new people have toward their SFI business.
