How do you explain to prospects what SFI is about in a simple way?

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SURESH KABADKAR, Aff (India) Top Author Forum Guru 11/5/2013 2:26 am
Affiliate since: 11/23/2012, Power Rank: 99999999 | Read SURESH's 17 other Ask SC answers
I have tried to do this myself. It is not easy. Firstly, what counts is whether the person concerned is close to you, basically receptive and how much real interest he / she evinces in SFI. On the other hand, that person is not so close to you, is skeptical, and suspects that you may be trying to "sell a lemon" !

In the first case, you describe briefly what is SFI, how does it work, what benefits he can expect and how much effort/work is involved in getting those. In the second
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