As you have indicated the focus is to attract ECA's in areas where online business is not established/trusted,the methodical approach can be as follows:-
1)The 1st step should be to show the power&advantages of doing business online,by inviting a group of vendors,establish a small&free advertising campaign for them,by working out an inexpensive Online/Digital marketing strategy by creating WEB-SITE, BLOG,SOCIAL MEDIA MEMBERSHIP,E-MAIL MARKETING etc(FOR ALL FREE/INEXPENSIVE SOURCES AVAILABLE)&connecting all of them for maximum effect.On your being able to show the reach of online business,at a negligible cost&generating leads whom they could not have reached(BUT FOR EXPENSIVE OFF-LINE ADVERTISING),you would have kindled their interest in online business.Also highlight to them that a NEW CHANNEL OF REVENUE STREAM has been created for their business.
2)In the 2nd stage you can tell them that if such a small online campaign can produce result,how would they like their business to be part of an international business across countries&their products to be marketed by 1000's of affiliates across the world,VIRTUALLY AT NO UPFRONT COST TO THEM !!!
3)Also tell them in the process,with SFI offering whole suite of online marketing tools,INSTEAD OF SPENDING&LEARNING ONLINE/DIGITAL BUSINESS,THEY WOULD BE EARNING&LEARNING THE SAME
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As you have indicated the focus is to attract ECA's in areas where online business is not established/trusted,the methodical approach can be as follows:-
1)The 1st step should be to show the power&advantages of doing business online,by inviting a group of vendors,establish a small&free advertising campaign for them,by working out an inexpensive Online/Digital marketing strategy by creating WEB-SITE, BLOG,SOCIAL MEDIA MEMBERSHIP,E-MAIL MARKETING etc(FOR ALL FREE/INEXPENSIVE SOURCES
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