In my view, distrust is built-in into many prospects, whether they are your target ECAs or just affiliates or target members of tripleclicks. There are many scams pertaining to online businesses, you know. As such their distrust is understandable.
How to erase this distrust? That is a major problem, to which there aren't any easy or quick solutions.
One thing you have to do is to explain the facts about SFI's online business, particularly, how genuine everything is about tripleclicks: its Affiliate program, its ECA program, its pricebenders auctions and so on. You can show your own performance/ benefit that you had at SFI. You can narrate SFI's history, if that helps.
Another thing you can do is to cite examples of other ECAs (preferably those in the vicinity), whose association with SFI is long-standing and performance commendable. You can ask your prospects to verify the facts for themselves.
Although my experience in this area is extremely limited, I think, yet another way to convince the doubting Thomases is by actually taking a product that you have got from tripleclicks at a fraction of its original price through one of the auctions.
The bottomline is to establish the genuineness of this great online business, which is possible through your own sincere efforts towards convincing them that they would indeed benefit, if they enrolled as ECAs.
Hope this is helpful.
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In my view, distrust is built-in into many prospects, whether they are your target ECAs or just affiliates or target members of tripleclicks. There are many scams pertaining to online businesses, you know. As such their distrust is understandable.
How to erase this distrust? That is a major problem, to which there aren't any easy or quick solutions.
One thing you have to do is to explain the facts about SFI's online business, particularly, how genuine everything is about tripleclicks:
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