This question comes in time for me as I’m planning to start my ECA referral. Some traditional businesses might still be reluctant to establish their presence online.
Where to start?
I have my favorite local stores for buying goods and services. Since, I’m a regular customer, I will hand an ECA Brochure to store manager or if the store manager is not available, I’ll hand the brochure to the check-out clerk/store employee. Ask her/him to deliver it to the owner on my behalf. I’ll request her/him to mention to the owner that I’m a regular customer. I’ll include my business card just in case; they’ll need to ask more information.
Approaching a business prospect, which is skeptical or lack the trust of putting his business online may not be easy at first. You can go back to your starting point in your ECA referral. A first contact should have been made, like purchasing a product/service, before planning to schedule an appointment with the owner/store manager. Before the meeting appointment, prepare yourself in “high level confrontations”. Don’t forget to bring your business card, ECA Brochure and cover letter, printed on TripleClicks Letterhead. Place them all inside a TripleClicks Enverlope to be handed at the end of the meeting. During the conversation, you can show your TripleClicks transactions in form of receipts. It is a good idea to print your TripleClicks receipt every time you order and place it in a binder.
Don’t forget to thank the owner/store manager at the end of the meeting by saying like this: “I appreciate your time and hope that TripleClicks can become a successful new outlet for your business soon.”
You can do a follow up call.
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This question comes in time for me as I’m planning to start my ECA referral. Some traditional businesses might still be reluctant to establish their presence online.
Where to start?
I have my favorite local stores for buying goods and services. Since, I’m a regular customer, I will hand an ECA Brochure to store manager or if the store manager is not available, I’ll hand the brochure to the check-out clerk/store employee. Ask her/him to deliver it to the owner on my behalf.
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