This depends on your advertising goals.
For short term, paid advertising is the best. This will get you the most traffic to your website or gateway in the shortest amount of time. You can target the exact prospects you're interested in and the exact segments you want to look in.
The downsides to paid advertising are the cost and the longevity. The cost can be quite expensive. The price will vary depending on where you're advertising, the length of time you want to show your ad and how many people you're looking to target.
For long term, free advertising is best. There really is no such thing as free however. Optimizing your website for search is way less expensive, but it's not free. It generally consists of placing some content online and driving traffic to it through links.
The content you place online needs to be keyword targeted, which is how you define the specific segments and individuals you're looking for. It's not as precise as paid, but still can get quite specific depending on the keywords used.
Another benefit of search engine optimization (SEO) the length of time it can last. With paid advertising, as soon as you run out of money, your ad stops. With SEO, your online content can remain out there forever. You can theoretically get traffic from a single article for years.
It will take some time to get your content ranked in the search engines depending on the methods used. This can be a downside for people looking for quick traffic.
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This depends on your advertising goals.
For short term, paid advertising is the best. This will get you the most traffic to your website or gateway in the shortest amount of time. You can target the exact prospects you're interested in and the exact segments you want to look in.
The downsides to paid advertising are the cost and the longevity. The cost can be quite expensive. The price will vary depending on where you're advertising, the length of time you want to show your ad and
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